VERI

FEB 2021 — PRESENT

At Veri I successfully designed and launched multiple healthcare technology products, including web and mobile applications, that have received positive user feedback and adoption. Collaborated with cross-functional teams, including product and engineering, to ensure design specifications were implemented accurately and efficiently, as well as worked with stakeholders to ensure that design decisions aligned with the company's mission and values.

B2C GLUCOSE MONITORING APP

Led the design of the Veri app from conceptualising features to final dev handoff. Implemented a design system that supports consistency and scalability across products and platforms. Conducted thorough user research to understand the needs, pain points, and preferences of individuals with health issues/near chronic health conditions, resulting in a highly tailored and effective user experience that helped people changed their habits for good.

B2B COACHING DASHBOARD (WEB)

Designed and launched a user-friendly and intuitive web dashboard for nutrition coaching. Collaborated closely with nutritionists, dietitians, and wellness experts to ensure that the dashboard's features and functionalities were aligned with evidence-based nutritional guidelines and best practices. Led the development of a comprehensive design system for the dashboard, promoting consistency, coherence, and scalability in UI design across different screens, modules, and user interactions.

WEB DESIGN AND MARKETING

Led the redesign of the company website, incorporating user-centric design principles and strategic messaging to improve user engagement, increase traffic, and enhance brand awareness. Designed visually compelling and engaging social media graphics, including images, infographics, and videos, to promote Veri's service and educational content.